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Why is Ice It!® better than using a bag of frozen peas?
 
Frozen peas make a good ice pack in an emergency, but for longer term use an Ice It!® Delivers a more even, longer-lasting, consistent, and safe solution. Ice it!® remains flexible, even after freezing, and therefore can be stored in the freezer to be ready at a moment's notice. But Ice It!® Deluxe Wraps conveniently hold the cold pack in place, with no slipping around, no wet, drippy condensation and less of a chance that you could be damaging your skin by getting it too cold. In addition, the filling in the Ice It!® cold pack maintains an evenly cool temperature longer, so it’s more comfortable and you don’t have to keep changing it so often.
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