Privacy Policy



Last Updated: October 17, 2025

Welcome to Battle Creek Equipment (“we,” “our,” or “us”). We take your privacy seriously. This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit or make a purchase from our website battlecreekequipment.com (the “Site”), and how we use Shopify’s Network Intelligence and related services.

1. Information We Collect

We collect information you provide directly, information collected automatically, and information from third parties. The types of information include:

a) Information You Provide

  • Name

  • Email address

  • Mailing address

  • Phone number

  • Payment information (processed via third-party payment processors)

  • Order history, returns, and transaction data

  • Customer support communications

  • Any content you submit (reviews, comments, feedback)

b) Information Collected Automatically

When you interact with our Site, we (and partners or service providers) may collect:

  • IP address

  • Device type, browser, OS

  • Referring / exit URLs

  • Pages viewed, time spent, click activity

  • Cookies, web beacons, tracking pixels

  • Location data (approximate, based on IP)

c) Information from Third Parties

  • Marketing / advertising networks

  • Analytics providers

  • Social media platforms

  • Public databases / data enrichment services

2. How We Use Your Information

We use your information for purposes including, but not limited to:

  • Process and fulfill orders, returns, refunds

  • Communicate with you (order status, customer service)

  • Improve and personalize your shopping experience

  • Marketing, email campaigns, promotions

  • Fraud detection, security, risk mitigation

  • Analytics, reporting, performance measurement

  • Enabling features via Shopify’s Enhanced Services / Network Intelligence

3. Shopify, Network Intelligence & Data Sharing

Because we use Shopify as our platform, Shopify processes your data on our behalf (see Shopify’s own policies). In addition, we have enabled Shopify Network Intelligence (also called “Enhanced Services”) to improve marketing, personalization, and analytics.

What That Means

  • Shopify may combine (in hashed, de-identified, or aggregated form) customer data from our store with data from other Shopify merchants to power analytics, insights, marketing audiences, and ad targeting.

  • No other merchant can access your personal identifying information from our data.

  • Shopify’s Audiences tool, for example, requires Network Intelligence to be enabled. Shopify Help Center

  • Shopify uses hashing / pseudonymization techniques before sharing data with advertising platforms (so raw personal data is not exposed). Shopify Help Center

Your Rights & Choices

  • You may opt out of data sharing or targeted advertising under certain U.S. state laws. We provide a data sharing opt-out page, and we will honor opt-outs by excluding your data from such uses.

  • For EEA / UK / Switzerland customers, we will seek consent for using your data for ads, profiling, or cross-merchant analytics, and allow you to withdraw consent. Shopify Help Center

  • If you request deletion of your personal data, we will propagate that deletion to ensure your data is no longer used in Shopify Network Intelligence.

  • Review Shopify's Consumer Privacy Policy

Legal Bases (Where Applicable)

  • Contract / Order Processing: for order, shipping, payments

  • Consent: for marketing, profiling, targeting, analytics (in jurisdictions requiring it)

  • Legitimate Interest: for improving our Site, preventing fraud, security

4. Cookies, Tracking & Advertising

  • We use cookies, web beacons, and similar technologies to collect and store information.

  • Some are essential (to enable the Site’s functionality), while others are non-essential (analytics, marketing, personalization).

  • For non-essential cookies/tracking, we will obtain your consent (where required) via a cookie banner or preference center.

  • You can disable or restrict cookies via your browser settings, but doing so may hinder Site functionality.

We integrate with third-party ad and analytics platforms (e.g. Google Ads, Meta/Facebook, etc.). Data may be shared (in hashed or aggregated form) with those platforms to deliver relevant ads, measure performance, and prevent fraud.

5. Data Retention

  • We retain personal data only as long as needed to fulfill the purposes in this policy, subject to legal obligations.

  • For accounts and order history, we generally keep data for as long as your account is active or as required by law.

  • Aggregated, hashed, or de-identified data used in Shopify Network Intelligence or analytics may be retained longer (for example, 12–24 months), at which point further anonymization or deletion will occur (so that it cannot be re-identified).

6. Data Disclosure & International Transfers

We may share your information with:

  • Shopify (as processor or joint controller, per their DPA)

  • Service providers (payment processors, shipping carriers, analytics providers, marketing tools)

  • Advertising networks, social media platforms

  • Legal authorities when required by law

Because Shopify operates globally, data (including combined hashed data) may be processed or stored in servers located outside your country. We (and Shopify) use safeguards such as encryption, binding corporate rules, or Standard Contractual Clauses (SCCs) as needed. Shopify Help Center+2

7. Your Rights & Controls

Depending on where you live, you may have certain rights:

  • Access: request a copy of the personal data we hold

  • Rectification: correct inaccurate or incomplete data

  • Deletion: request deletion (unless retention is required for legal/contractual reasons)

  • Object / Opt-Out: for profiling, targeting, or data sharing

  • Restriction of Processing

  • Data Portability

For EU / UK / Switzerland, these rights are guaranteed under GDPR. For U.S. customers, these rights may vary by state (e.g. CCPA / CPRA). We will respond to valid requests in accordance with applicable law.

To exercise any rights, contact us at the information below. We may verify your identity before responding.

8. Security Measures

We take reasonable technical and organizational steps to protect your data from unauthorized access, alteration, disclosure, or destruction. Measures include:

  • Encryption (TLS/SSL) during data transmission

  • Secure servers with access controls

  • Regular security audits and assessments

  • Limitations on internal access

However, no method of transmission or storage is 100% secure.

9. Children

We do not knowingly collect personal information from children under 16 (or local age threshold). If you are under that age, do not use or provide data on this Site. If we learn that personal data has been collected from a child without parental consent, we will delete it.

10. Third-Party Links & Services

Our Site may contain links to other websites or use services (e.g. embedded social media, payment gateways). We are not responsible for the privacy practices of those sites. We encourage you to review their policies before providing personal data.

11. Changes to This Policy

We may update this policy from time to time (e.g. when our practices change or to reflect new legal requirements). We will post the revised date at the top, and (if required) notify users via email or notice on the Site before significant changes take effect.

12. Dispute Resolution

By using the Platform, you and Battle Creek Equipment Co. agree that, if there is any controversy, claim, action, or dispute arising out of or related to your use of the Platform, or the breach, enforcement, interpretation, or validity of this Privacy Policy or any part thereof (“Dispute”), both parties shall first try in good faith to settle such Dispute by providing written notice to the other party describing the facts and circumstances of the Dispute and allowing the receiving party 30 days in which to respond to or settle the Dispute. Notice shall be sent to requests@BattleCreekEquipment.com.

Both you and Battle Creek Equipment Co. agree that this dispute resolution procedure is a condition precedent that must be satisfied before initiating any litigation or filing any claim against the other party.

IF ANY DISPUTE CANNOT BE RESOLVED BY THE ABOVE DISPUTE RESOLUTION PROCEDURE, YOU AGREE THAT THE SOLE AND EXCLUSIVE JURISDICTION FOR SUCH DISPUTE WILL BE DECIDED BY BINDING ARBITRATION ON AN INDIVIDUAL BASIS. ARBITRATION ON AN INDIVIDUAL BASIS MEANS THAT YOU WILL NOT HAVE, AND YOU WAIVE, THE RIGHT FOR A JUDGE OR JURY TO DECIDE YOUR CLAIMS, AND THAT YOU MAY NOT PROCEED IN A CLASS, CONSOLIDATED, OR REPRESENTATIVE CAPACITY.

Other rights that you and we would have in court will not be available or will be more limited in arbitration, including discovery and appeal rights. All such Disputes shall be exclusively submitted to JAMS (www.jamsadr.com) (or to the alternative dispute resolution we select, in our sole discretion) for binding arbitration under its rules then in effect in the Michigan before one arbitrator to be mutually agreed upon by both parties.

The arbitrator, and not any federal, state, or local court or agency, shall have exclusive authority to resolve any dispute arising under or relating to the interpretation, applicability, enforceability, or formation of this Privacy Policy, including any claim that all or any part of this Privacy Policy is void or voidable.

Choice of Law and Forum

You agree that the laws of the Michigan govern the Privacy Policy and any claim or dispute that you may have against us, without regard to Michigan conflict of laws rules. The parties acknowledge that this Privacy Policy evidences a transaction involving interstate commerce. Notwithstanding the foregoing with respect to applicable substantive law, any arbitration conducted pursuant to the terms of this Privacy Policy shall be governed by the Federal Arbitration Act (9 U.S.C., Secs. 1-16).

You further agree that any disputes or claims not subject to the arbitration provision discussed above shall be resolved by a court located in the State of Michigan and County of Oakland and you agree and submit to the exercise of personal jurisdiction of such courts for the purpose of litigating any such claim or action. PLEASE NOTE THAT BY AGREEING TO THIS PRIVACY POLICY, YOU ARE: (1) WAIVING CLAIMS THAT YOU MIGHT OTHERWISE HAVE AGAINST US BASED ON THE LAWS OF OTHER JURISDICTIONS, INCLUDING YOUR OWN; (2) IRREVOCABLY CONSENTING TO THE EXCLUSIVE JURISDICTION OF, AND VENUE IN, STATE OR FEDERAL COURTS IN THE STATE OF MICHIGAN AND COUNTY OF OAKLAND FOR ANY DISPUTES OR CLAIMS BROUGHT UNDER THIS PROVISION; AND (3) SUBMITTING YOURSELF TO THE PERSONAL JURISDICTION OF COURTS LOCATED IN THE STATE OF MICHIGAN AND COUNTY OF OAKLAND FOR THE PURPOSE OF RESOLVING ANY SUCH DISPUTES OR CLAIMS.

12. Contact Us

If you have questions or requests about this policy or your personal data, contact:

Battle Creek Equipment
PO Box 629 | 702 South Reed Rd. Fremont, IN 46737
requests@battlecreekequipment.com
269-962-6181